The SP 70-300 mm F/4-5.6 Di VC USD (Model A005) has won the following prize. That telephoto zoom lens for full-frame digital SLR cameras is produced by optical equipment manufacturer Tamron Co., Ltd. (Headquarters: Saitama City, Japan / President and CEO: Morio Ono), which is celebrating its 60th anniversary this year.
●26th CAPA Lens Grand Prix from the photo magazine CAPA
The same lens also won the European Zoom Lens 2010-2011, awarded by EISA last year, and the Gold Award in the 2011 Digital Camera Grand Prix from Ongen Publishing Co., Ltd.
This year marks the 26th time that the prize has been presented by CAPA, a hugely influential Japanese photo magazine highly endorsed by Japan’s photographers. The winner was decided after lenses nominated from new products were subjected to repeated testing and debate by all the committee members.
CAPA explains its selection (extract from the magazine)
This lens sports a highly effective vibration compensation mechanism. And you have to take your hat off to its ultrasonic silent drive as well as its descriptive performance that is almost on a par with that of high-performance models.
The convenience of an angle of view equivalent to 450 mm with APS-C cameras also hits the spot.
The amazement of being able to purchase it for under 50,000 yen shatters initial perceptions that this is just another high cost performance lens.