August 15. 2011
TAMRON WINS EISA AWARD FOR 6TH CONSECUTIVE YEAR

August 15, 2011, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Morio Ono; Headquarters: Saitama City), celebrating its 60th anniversary, announced that the European Imaging and Sound Association (EISA) has awarded its European Zoom Lens of the Year 2011-2012 to the Tamron 60th Anniversary Model 18-270mm F/3.5-6.3 DiⅡ VC PZD*1 (Model B008). This lens, which is the world’s most compact and lightest*2 ultra-high-power 15x zoom lens, represents the sixth consecutive year that EISA has recognized Tamron, a leading manufacturer of optical equipment.

Excerpt from the Award Citation of the EISA Jury

“This compact zoom lens is an excellent tool for travel photographers, who can now carry a single all-in-one zoom lens instead of the multiple lenses that would normally be needed to cover this range of focal lengths. Designed for the popular APS-C sensor format, it delivers a focal range that is suitable for anything from landscapes to wildlife photography. The lens is small and light, and the main zoom ring is comfortable and easy to operate. The maximum aperture at the wide-angle end is well suited for working in low-light conditions or when a shallow depth of field is required, and Tamron's new piezoelectric motor achieves near-silent autofocus.”

EISA Awards

This marks the 6th consecutive year a Tamron lens has won the EISA Award. EISA presents awards each year to products judged to be the best in photographic, audiovisual, and video product categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 20 European countries review and vote to determine the leading products on the market.

• *1 PZD (Piezo Drive) is a standing wave ultrasonic motor system developed by Tamron. The motor is faster and quieter than DC motors when the AF drive is operated, and compared with arc-type ultrasonic motors, it has an actuator that facilitates lens design and reduced size.
• *2 For SLR camera high-zoom-ratio lenses with 15x magnification capability. Current as of July 2011. (Source: Tamron)

Tamron’s Most Recent EISA Awards:

1. 2006-2007　『SP AF 17-50mm F/2.8 XR DiⅡ LD Aspherical [IF]」(Model A16)』
2. 2007-2008　『AF18-250mm F/3.5-6.3 DiⅡ LD Aspherical [IF] MACRO (Model A18)』
3. 2008-2009　『AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20)』
4. 2009-2010　『AF18-270mm F/3.5-6.3 DiⅡ VC LD Aspherical [IF] MACRO (Model B003)』
5. 2010-2011　『SP 70-300mm F/4-5.6 Di VC USD (Model A005)』
6. 2011-2012　『18-270mm F/3.5-6.3 DiⅡ VC PZD (Model B008)』

Tamron Lenses that have received the EISA Award

Year Awarded	Product Name
1992-1993	SP AF35-105㎜ F/2.8 Aspherical　(Model 65D）
1993-1994	AF28-200㎜ F/3.8-5.6 Aspherical　(Model 71D）
1997-1998	SP AF90㎜ F/2.8　MACRO [1:1]　(Model 72E）
1999-2000	AF28-300㎜ F/3.5-6.3 Aspherical [IF] MACRO　(Model 185D）
2000-2001	AF28-200㎜ F/3.8-5.6 Aspherical -IF SuperⅡ (Model 371D)
2002-2003	AF28-300㎜ Ultra Zoom XR F/3.5-6.3LD Aspherical [IF] MACRO (Model A06)
2003-2004	SP AF28-75㎜ F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09)
2006-2007	SP AF17-50㎜ F/2.8 XR DiⅡ LD Aspherical　[IF] (Model A16 )
2007-2008	AF18-250㎜ F/3.5-6.3 Di II LD Aspherical [IF] MACRO （Model A18)
2008-2009	AF28-300㎜ F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO （Model A20)
2009-2010	AF18-270mm F/3.5-6.3 DiⅡ　VC LD Aspherical [IF] MACRO (Model B003)
2010-2011	SP70-300mm F/4-5.6 Di　VC　UDS　 (Model A005)
2011-2012	18-270mm F/3.5-6.3 DiⅡ VC PZD (Model B008)

Tamron 60th Anniversary Project Eternity at a Moment. The Vision of 60Photographers. Exhibiting soon!

Tamron is preparing to showcase its 60th anniversary project, Eternity at a Moment. The Vision of 60 Photographers, which features photos taken with the 18-270mm F/3.5-6.3 Di II VC PZD (Model B008), winner of the European Imaging and Sound Association (EISA) and Camera Grand Prix Japan Lens of the Year 2011 awards. In this project, 60 photographers used this model to capture how they perceive “Eternity at a Moment” at a given point in time.
On 30 August 2011, Tamron will begin exhibiting the creations of the 60 photographers on a special website for the anniversary project. A photo exhibition assembling these images under one roof is also scheduled from 5-11 October 2011. Subsequent exhibitions will be announced later.

Eternity at a Moment - The Vision of 60 Photographers -
URL：　http://www.tamron60.com/ (English and Japanese)