August 17. 2012
TAMRON WINS EISA AWARD FOR 7TH CONSECUTIVE YEAR

August 15, 2012, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced that the European Imaging and Sound Association (EISA) has presented its European Lens 2012-2013 award to the SP 24-70mm F/2.8 Di VC USD (Model A007). This lens is the world’s first*1 35mm full-size high-speed standard zoom lens equipped with VC (Vibration Compensation) *2 image stabilization. The lens also incorporates Tamron’s USD (Ultrasonic Silent Drive)*3 and has resolution at the top of its class.

Excerpt from the Award Citation of the EISA Jury

“With the 24-70mm F2.8 Di VC USD Tamron has managed to come up with a seriously attractive lens for anyone using a full frame SLR camera. This is a large-aperture standard zoom featuring image stabilisation, silent autofocus and sharpness that easily matches the demands of today’s high-resolution cameras. Tamron’s 24-70mm F2.8 is also a sturdy and well-built lens with rubber seals protecting it in moist or dusty conditions. It truly feels like a professional lens and also performs like one when autofocus, image stabilisation and image quality is concerned. A lens to rely on, whether you are photographing for a living or simply for pleasure. ”

EISA Awards

The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in photographic, audiovisual, and video product categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 19 European countries review and vote to determine the leading products on the market. This honor marks the 14th time a Tamron lens has won an EISA Award, the 7th consecutive year since 2006.

• *1 For high-speed standard zoom lenses compatible with full-size SLR cameras. Current as of June, 2012. (Source: Tamron).
• *2 VC (Vibration Compensation) is Tamron’s proprietary image stabilization mechanism. The Sony mount does not include VC, as Sony digital SLR bodies include image stabilization functionality. The Sony lens is designated as “SP 24-70mm F/2.8 Di USD”.
• *3 USD (Ultrasonic Silent Drive) is Tamron’s proprietary ultrasonic motor drive.

Tamron’s Most Recent EISA Awards:

1. 2006-2007　『SP AF 17-50mm F/2.8 XR DiⅡ LD Aspherical [IF]」(Model A16)』
2. 2007-2008　『AF18-250mm F/3.5-6.3 DiⅡ LD Aspherical [IF] MACRO (Model A18)』
3. 2008-2009　『AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20)』
4. 2009-2010　『AF18-270mm F/3.5-6.3 DiⅡ VC LD Aspherical [IF] MACRO (Model B003)』
5. 2010-2011　『SP 70-300mm F/4-5.6 Di VC USD (Model A005)』
6. 2011-2012　『18-270mm F/3.5-6.3 DiⅡ VC PZD (Model B008)』
7. 2012-2013　『SP24-70mm F/2.8 Di VC USD (Model A007)』

Tamron Lenses that have received the EISA Award

Year Awarded	Product Name
1992-1993	SP AF35-105㎜ F/2.8 Aspherical　(Model 65D）
1993-1994	AF28-200㎜ F/3.8-5.6 Aspherical　(Model 71D）
1997-1998	SP AF90㎜ F/2.8　MACRO [1:1]　(Model 72E）
1999-2000	AF28-300㎜ F/3.5-6.3 Aspherical [IF] MACRO　(Model 185D）
2000-2001	AF28-200㎜ F/3.8-5.6 Aspherical -IF SuperⅡ (Model 371D)
2002-2003	AF28-300㎜ Ultra Zoom XR F/3.5-6.3LD Aspherical [IF] MACRO (Model A06)
2003-2004	SP AF28-75㎜ F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09)
2006-2007	SP AF17-50㎜ F/2.8 XR DiⅡ LD Aspherical　[IF] (Model A16 )
2007-2008	AF18-250㎜ F/3.5-6.3 Di II LD Aspherical [IF] MACRO （Model A18)
2008-2009	AF28-300㎜ F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO （Model A20)
2009-2010	AF18-270mm F/3.5-6.3 DiⅡ　VC LD Aspherical [IF] MACRO (Model B003)
2010-2011	SP70-300mm F/4-5.6 Di　VC　UDS　 (Model A005)
2011-2012	18-270mm F/3.5-6.3 DiⅡ VC PZD (Model B008)
2012-2013	SP24-70mm F/2.8 Di VC USD (Model A007)