Announcement of Corporate Logo Change
Tamron Co., Ltd. (President & CEO: Shiro Ajisaka; Headquarters: Saitama City, Saitama, Japan), a comprehensive manufacturer of optical equipment, has redesigned its corporate logo. The new logo will be progressively rolled out starting February 20, 2017.
Story Behind the Change
In September 2015, to coincide with the revamp of its SP series of interchangeable camera lenses that represent the ultimate pursuit of high performance, Tamron embarked on a renewal of its product branding for the domestic and global markets. As part of these activities, Tamron developed a new logotype that would embody the brand in its products, and has since introduced the logo in new models on a sequential basis.
Now Tamron has made the decision to progressively roll out use of the logo as its new corporate logo.
Design of the New Logo
The existing logo has been used for 39 years since its development in 1978. In the intervening years, Tamron has undergone significant expansion as an extremely unique company through its ability to engage in the integrated manufacture of lenses from development to production. During the same period, Tamron has extended the reach of its business activities in Japan and around the world.
The new “TAMRON” logo was designed to present a global perspective while inheriting qualities of the original design. Tamron has developed a fully upper-case logotype and incorporated greater legibility compared with the previous logo, allowing the company name to be identified in a clearer and more understandable way. Moreover, the meticulously designed logo embodies Tamron’s recognizable presence as simple and powerful, with renowned reliability and technical prowess.
Renewal of the Corporate Website
To coincide with changes to the corporate logo, the corporate website has been redesigned to provide customers with the information they need in a more accessible way. The website employs a layout that is easy to view whether from a PC, smartphone or tablet device. Looking ahead, Tamron looks forward to disseminating appropriate information to its customers and stakeholders through the new corporate website.