October 31, 2018
Tamron Co., Ltd.

Tamron 28-75mm F/2.8 Di III RXD,
SP 15-30mm F/2.8 Di VC USD G2 and 17-35mm F/2.8-4 Di OSD
win Digital Camera Grand-Prix 2019

October 31, 2018, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces that its high-speed standard zoom lens for Sony E-mount, 35mm full-frame mirrorless cameras, the 28-75mm F/2.8 Di III RXD (Model A036) has won the Grand Gold Prize in the Interchangeable Lens / DSLR category at the Digital Camera Grand-Prix 2019 as the highest rank. Gold Prize was also awarded to Tamron’s SP 15-30mm F/2.8 Di VC USD G2 (Model A041) and 17-35mm F/2.8-4 Di OSD (Model A037).

About the award-winning products

■Grand Gold Prize (Interchangeable Lens / Mirrorless Category):28-75mm F/2.8 Di III RXD (Model A036)
The Model A036 is a high-speed standard zoom lens for Sony E-mount, 35mm full-frame mirrorless cameras. Thanks to a new optical system designed specifically for mirrorless cameras, the lens delivers superb optical performance that balances outstanding image quality with the beautiful background blur effects (bokeh) only possible with a fast aperture. The Model A036 reaches a MOD of 0.19m (7.5 in) at the 28mm wide-angle end allows you to shoot close-up with a sense of perspective unique to wide angles. The lens also offers exceptional mobility by achieving a compact size and lightweight for a high-speed standard zoom class lens, weighing in at 550g (19.4 oz) and 117.8 mm (4.6 in) long.

Product site:https://www.tamron.jp/en/product/lenses/a036.html

■Gold Prize (Interchangeable Lens : Third party / Full-frame format) : SP 15-30mm F/2.8 Di VC USD G2 (Model A041)
As Tamron’s flagship, the Model A041 features specialized glass elements and aspherical lens elements in an optimal alignment to reduce the distortion that can easily stand out at wide-angle setting while thoroughly controlling literal chromatic aberrations. By combining the newly developed AX (Anti-reflection eXpand) Coating with eBAND (Extended Bandwidth & Angular-Dependency) Coating and BBAR (Broad-Band Anti-Reflection) Coating, the lens maintains clear image quality all the way to the edges of the frame. Additionally, the built-in Dual MPU (Micro-Processing Unit) enables enhanced AF speed and precision, and vastly improved VC (Vibration Compensation) mechanism. This is a next-generation super high-quality, high-speed ultra-wide angle zoom lens with first-rate optics and a wide range of features that serve to revitalize the shooting experience.

Product site:https://www.tamron.jp/en/product/lenses/a041.html

■Gold Prize (Interchangeable Lens : Third party / Full-frame format) : 17-35mm F/2.8-4 Di OSD (Model A037)
The Model A037 is an ultra-wide angle zoom lens, which has a concept with superb image quality and easy portability. At just 90mm (3.5 in) in length and 460g (16.2 oz.) in weight, it is the smallest and lightest in its class.* The focal length ranges from an ultra-wide 17mm that is suitable for professional landscape photography to a standard 35mm good for snapshot photography. The wide-angle end is a large aperture F/2.8, and at the telephoto end is a fast F/4 to maintain sufficient brightness.
* Among ultra-wide-angle zoom lenses using an F-stop faster than F/4 for 35mm full-frame DSLR cameras. (As of September 2018: Tamron)

Product site:https://www.tamron.jp/en/product/lenses/a037.html

About the Digital Camera Grand-Prix

The Digital Camera Grand-Prix is a consumer-oriented awards ceremony for all manner of digital imaging-related solutions. Winners are selected by a panel of photographers, critics and distribution-related professionals with a view to choosing optimal products with which users can also enjoy photographers and photography, and not merely the taking of photographs. Full details of results and award-winning products are distributed at retail outlets, etc. in the form of a free magazine entitled Digital Camera Grand-Prix Award-winning Product Shopping Guide.

About the Grand Gold Prizes

The Grand Gold Prizes are awarded to the products rated as the most excellent, taking into consideration all aspects such as product performance, function, design, cost performance, marketing creativity, and feasibility in each department.

Tamron Lenses that have received awards at the Digital Camera Grand-Prix

The receipt of this prestigious Grand Gold Prize this year marks the eighth time that a Tamron lens has won an award at the Digital Camera Grand-Prix.

Year Awarded Product Name Name of Award
2011 18-270mm F/3.5-6.3 Di Ⅱ VC PZD (Model B008) Digital Camera Grand-Prix 2011 Summer
Grand Gold Prize (Interchangeable Lens category)
2012 18-200mm F/3.5-6.3 Di Ⅲ VC (Model B011) Digital Camera Grand-Prix 2012 Summer
Grand Gold Prize (Interchangeable Lens category)
2013 SP 24-70mm F/2.8 Di VC USD (Model A007) Digital Camera Grand-Prix 2013 Summer
Grand Gold Prize (Interchangeable Lens category)
2016 SP 85mm F/1.8 Di VC USD (Model F016) Digital Camera Grand-Prix 2016 Summer
Grand Gold Prize (Interchangeable Lens / DSLR category)
2017 SP 70-200mm F/2.8 Di VC USD G2 (Model A025) Digital Camera Grand-Prix 2017 Summer
Grand Gold Prize (Interchangeable Lens / DSLR category)
2018 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) Digital Camera Grand-Prix 2018
Grand Gold Prize (Interchangeable Lens / DSLR category)
  100-400mm F/4.5-6.3 Di VC USD (Model A035) Digital Camera Grand-Prix 2018
Summer Grand Gold Prize (Interchangeable Lens / DLSR category)
2019 28-75mm F/2.8 Di III RXD (Model A036) Digital Camera Grand-Prix 2019
Grand Gold Prize (Interchangeable Lens / Mirrorless category)