![brand statement](./_assets/images/top/topPageIntroSec__thumb_text.png)
“Human Focus”
I want to take more family photos
and
preserve precious memories.
I prefer to take lightweight,
compact equipment on a trip.
I don’t compromise on image quality
because I photograph things
that are very special to me.
I want to pursue my own creative expression
in photography.
The factors that motivate
enthusiastic
photographers vary widely.
We want to respond to
all their passions.
![skate](./_assets/images/top/topPageIntroSec_thumb_girl.png)
![skate](./_assets/images/top/topPageIntroSec_thumb_girl-sp.png)
Human Focus.
Like catching light,
observe each person's wish
to focus on it in a lens.
Our goal is to understand
their motivations
and produce lenses that appeal
to those motives.
![child](./_assets/images/top/topPageIntroSec_thumb_women.png)
![child](./_assets/images/top/topPageIntroSec_thumb_women-sp.png)
![len](./_assets/images/top/topPageIntroSec_thumb_len02.png)
![len](./_assets/images/top/topPageIntroSec_thumb_len02-sp.png)
TAMRON lenses are always with you,
like a best friend.
They are reliable, capable, and comfortable.
They inspire and motivate you,
whether you are a beginner or professional.
![people](./_assets/images/top/topPageIntroSec_thumb_sun.png)
![people](./_assets/images/top/topPageIntroSec_thumb_sun-sp.png)
TAMRON will remain user-centric
and study people
while designing
and manufacturing lenses
so that users around the world
can fully continue
to enjoy photography in their own way.
![photographer](./_assets/images/top/topPageExtSec_thumb_photographer.jpg)
![photographer](./_assets/images/top/topPageExtSec_thumb_photographer-sp.jpg)
MOVIE
![play button](./_assets/images/top/topPageVidSec_thumb_playButton.png)