TAMRON lenses awarded with three prestigious 2022-2023 EISA Awards

August 17, 2022, Saitama, Japan - Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the presentation by the Expert Imaging and Sound Association (EISA) of its EISA Awards to three TAMRON lenses: 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) for "EISA TRAVEL ZOOM LENS 2022-2023," 28-75mm F/2.8 Di III VXD G2 (Model A063) for "EISA STANDARD ZOOM LENS 2022-2023" and 35-150mm F/2-2.8 Di III VXD (Model A058) for "EISA ZOOM LENS 2022-2023". TAMRON has been honored with EISA Awards for 17 consecutive years. Plus, this year TAMRON wins three prestigious awards.

EISA TRAVEL ZOOM LENS 2022-2023
18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061)

This is a fantastic lens for users of Fujifilm and Sony APS-C mirrorless cameras who want to travel without a bag full of lenses. The wide zoom range, equivalent to 27-450mm in full-frame terms, gives the possibility to take photos and record movies in every kind of situation, from landscapes to distant details or wildlife. Furthermore, the effective ‘VC (Vibration Compensation)’ mechanism helps take sharp photos in low light conditions. With the minimum focus distance of 0.15m at the 18mm wide end and with high magnification (1:2), this lens is also very useful for close-up photography.

EISA STANDARD ZOOM LENS 2022-2023
28-75mm F/2.8 Di III VXD G2 (Model A063)

The image quality of TAMRON’s previous 28-75mm F2.8 (Model A036) standard zoom lens for the Sony E-mount was already very high, and the new 28-75mm F/2.8 Di III VXD G2 is even better. The optical construction has been fundamentally revised, including a new anti-reflection coating that further reduces flare and ghosting. Compared to its predecessor, the autofocus is twice as fast thanks to TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor and now the minimum focusing distance is just 18cm at a focal length of 28mm, giving a magnification of 1:2.7. In addition, the ergonomics have been improved and the lens can be customised using the TAMRON Lens Utility™ software.

EISA ZOOM LENS 2022-2023
35-150mm F/2-2.8 Di III VXD (Model A058)

TAMRON has developed a unique fast all-round lens for Sony E-mount full-frame mirrorless cameras. It offers outstanding optical quality and an extended zoom range. Thanks to its large aperture throughout the zoom range, it can potentially replace several prime lenses. The VXD focusing motor operates very quickly and with striking accuracy and works nicely with the Eye AF of Sony cameras. The optical design and latest coating offer outstanding sharpness and contrast – it’s a remarkable lens for location portraits and documentary photography, but also serves perfectly as a studio workhorse. Finally, a Connector Port and TAMRON Lens Utility software enables users customise functions or to update firmware.

The Expert Imaging and Sound Association is the community of 59 technology magazines, websites and social media commentators from 30 countries, specialising in hi-fi, home theatre, photo and video, in-car and mobile electronics. Every year the EISA jury of experts rewards the best products in each class with a coveted EISA Award.