May 20, 2021
Announcement
Tamron 17-70mm F2.8 (Model B070) and 70-180mm F2.8 (Model A056) awarded with two prestigious TIPA Awards in 2021
Tamron Co., Ltd.
May 20, 2021, Saitama, Japan - TAMRON Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the presentation by the Technical Image Press Association (TIPA) of its TIPA Award 2021 to two TAMRON lenses; 17-70mm F/2.8 Di III-A VC RXD (Model B070) for "BEST STANDARD ZOOM LENS" and 70-180mm F/2.8 Di III VXD (Model A056) for “BEST TELEPHOTO ZOOM LENS.” TAMRON has been honored with TIPA Awards for eight consecutive years.
BEST STANDARD ZOOM LENS
BEST TELEPHOTO ZOOM LENS
A midrange zoom is an excellent choice for family, outdoor, and travel photography. When it’s fast (here f/2.8 throughout the focal length range), lightweight (525 g/18.5 oz) and compact 119.3 mm (4.7 inch), it can quickly become a regular photo companion. The Tamron 17-70mm is built for Sony E mount, APS-C cameras, thus the effective focal length is about 25.5-105 mm; it can be mounted on full frame Sony camera using the camera’s APS-C crop mode. It incorporates Tamron’s Vibration Compensation system and can focus as close as 19 cm (7.5 inch) at the wide setting and 39 cm (15.4 inch) at the telephoto. The constant f/2.8 aperture means low-light shooting is enhanced with potential for excellent soft background effects as well.
This fast, versatile zoom can serve equally well as a landscape, wedding candid, portrait or travel lens. Versatility extends to its full compatibility with various camera features, including Fast Hybrid and Eye AF, a close focusing distance 0.85 m (33.5 inch), and Tamron’s VXD, a quick and quiet linear motor that is ideal for video and still photography alike. Portability is another attractive feature, one that encourages always packing this lens. Compact and lightweight, it’s a mere 15 cm (5.9 inches) at the 70 mm and weighs a mere 0.8 kg (28.6 oz), plus special weather-sealing and lens coating allows for secure use even in inclement weather. And having a constant aperture throughout the focal length range means full advantage can be taken of bokeh effects for portraits and nature photography alike.
| 2014 | BEST EXPERT DSLR LENS; SP 150-600mm F/5-6.3 Di VC USD（Model A011） |
|---|---|
| 2015 | BEST CSC ENTRY LEVEL LENS; 14-150mm F/3.5-5.8 Di III (Model C001) |
| 2016 | BEST DSLR PRIME LENS; SP 35mm F/1.8 Di VC USD (Model F012) BEST ENTRY LEVEL DSLR LENS; 18-200mm F/3.5-6.3 Di II VC (Model B018) |
| 2017 | BEST DSLR TELEPHOTO ZOOM LENS; SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022) |
| 2018 | BEST DSLR TELEPHOTO ZOOM LENS; 70-210mm F/4 Di VC USD (Model A034) BEST DSLR SUPERZOOM LENS; 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) |
| 2019 | BEST MIRRORLESS STANDARD ZOOM LENS; 28-75mm F/2.8 Di III RXD (Model A036) |
| 2020 | BEST DSLR PRIME LENS; SP 35mm F/1.4 Di USD (Model F045) |
| 2021 | BEST STANDARD ZOOM LENS; 17-70mm F/2.8 Di III-A VC RXD (Model B070) BEST TELEPHOTO ZOOM LENS; 70-180mm F/2.8 Di III VXD (Model A056) |
The TIPA Awards are world-renowned as the most influential photo and imaging product awards in the industry. The Technical Image Press Association (TIPA) has a worldwide membership of photo and imaging magazines from 14 countries across five continents. Once a year the editors of TIPA’s member magazines meet to vote for the best photo and imaging products in each category.
