The key things you should know before choosing a lens

Focal length and angle of view

F-number (aperture)

Sensor size

What is full-frame?

What is APS-C?


Meanings of lens name and reading lens information

Let’s learn about the difference between a “zoom” and a “prime” lens!

What is a zoom lens?

What is a prime lens?

What is a portrait photo?

What is a snap photo?

Lens Types

Wide-angle lenses

Standard lenses

Telephoto lenses

Ultra-telephoto lenses

Macro lenses

How to choose the right lens for the image you want to capture

1. Select based on the combination of the subject and the lens features

2. Check functions such as AF (autofocus) and VC

3. Consider weight and other portability factors into account

Recommended lenses for beginners

  • 20-40mm F/2.8 Di III VXD a062(Model )

    The 20-40mm F/2.8 Di III VXD (Model A062) is a new large-aperture standard zoom lens that thoroughly pursues portability. While covering the range from the ultra-wide angle of 20mm to the standard range of 40mm, it is the smallest and lightest in its class. It also offers high image quality throughout the entire zoom range, making it useful not only for still image shooting but also for video recording such as vlogging. The VXD, which is quiet and agile, achieves high-speed, high-precision autofocusing. It is a new, unprecedented large-aperture standard zoom lens that allows users to easily enjoy taking out and shooting both still and video.

  • 28-75mm F/2.8 Di III VXD G2 a063(Model )

    28-75mm F/2.8 Di III VXD G2 (Model A063) is the second-generation fast-aperture standard zoom lens for Sony and Nikon full-frame mirrorless cameras, offering significantly improved optical and autofocus performance and new function customization.

Lenses ideal for portraits

  • 35-150mm F/2-2.8 Di III VXD a058(Model )

    The 35-150mm F/2-2.8 Di III VXD (Model A058) is a high resolution travel zoom lens that covers everything from the 35mm wide angle to the 150mm telephoto focal length, the first zoom lens achieving an aperture of F2 at the wide angle end. It has a groundbreaking fast-aperture and utilizes the linear motor focus mechanism VXD (Voice-coil eXtreme-torque Drive), thereby achieving high speed, high precision autofocusing. The innovative lens design enabled us to greatly improve the lens's grip and functionality. The software, developed in-house, enables to easily customize functions and to update firmware.

Lenses suited to landscape photography

  • 17-28mm F/2.8 Di III RXD a046(Model )

    The 17-28mm F/2.8 Di III RXD (Model A046) achieves a filter diameter of ø67mm, which is surprising for a large aperture ultra wide-angle zoom lens for full-frame cameras. It’s small and light weight with a good camera balance. It's a dedicated lens for mirrorless interchangeable -lens cameras that can be carried easily and can be used in various situations.

Good lenses for sports

  • 70-180mm F/2.8 Di III VC VXD G2 a065(Model )

    70-180mm F/2.8 Di III VC VXD G2 (Model A065) has evolved to G2 level.This is the world’s smallest and lightest, fast-aperture telephoto zoom lens for Sony E-mount with astounding portability and superb image quality.

Lenses suitable for shooting birds and other wildlife

  • 150-500mm F/5-6.7 Di III VC VXD a057(Model )

    The 150-500mm F/5-6.7 Di III VC VXD (Model A057) is compact enough to be handheld while maintaining a focal length of 500mm on the telephoto end. It allows users to easily enjoy the world of the 500mm ultra-telephoto lens while maintaining its high image quality. The high-speed, high-precision AF with excellent tracking performance and the VC mechanism support handheld shooting in the ultra-telephoto range.

Understand the characteristics of the lens and use it well!

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