August 15, 2020
News Release
Tamron lenses awarded with two prestigious 2020-2021 EISA Awards
Tamron Co., Ltd.
August 15, 2020, Saitama, Japan - Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the presentation by the European Imaging and Sound Association (EISA) of its EISA Awards to two Tamron lenses: 70-180mm F/2.8 Di III VXD (Model A056) for "EISA TELEPHOTO ZOOM LENS 2020-2021" and 28-200mm F/2.8-5.6 Di III RXD (Model A071) for "EISA TRAVEL ZOOM LENS 2020-2021". Tamron has been honored with EISA Awards for 15 consecutive years and has been recognized with two awards each year for the past four years.
This Tamron lens is a classic telephoto zoom for Sony E-mount mirrorless cameras, with a large aperture of f/2.8. It delivers excellent sharpness and contrast across the frame at all focal lengths, even wide open. It also boasts weather-resistant construction, using lightweight yet durable materials. The optical design exploits several special elements and coatings, while a floating focus system ensures crisp and sharp images, even at close subject distances. With a very quiet but responsive autofocus mechanism, this lens is a bargain in its class, both for photography and video.
This all-in-one zoom lens is the first in its class to offer a fast aperture of f/2.8 at the wideangle end, together with compact size and light weight. Thanks to a combination of special lens elements and intelligent software corrections, the Tamron 28-200mm F/2.8-5.6 Di III RXD achieves an impressive optical performance, giving clean, sharp images. In combination with the fast aperture, a close focus distance of just 19cm allows users to shoot close-ups with nicely blurred backgrounds. The autofocus is fast, accurate and quiet, which is a boon for photographers and video makers alike.
The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Mobile Devices, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video and In-Car Electronics categories. A panel of editors from over 60 leading imaging, sound, and electronic industry magazines in 30 countries review and vote to determine the leading products on the market.
Year Awarded | Product Name |
---|---|
1992-1993 | SP AF35-105mm F/2.8 Aspherical (Model 65D) |
1993-1994 | AF28-200mm F/3.8-5.6 Aspherical (Model 71D) |
1997-1998 | SP AF90mm F/2.8 MACRO [1:1] (Model 72E) |
1999-2000 | AF28-300mm F/3.5-6.3 Aspherical [IF] MACRO (Model 185D) |
2000-2001 | AF28-200mm F/3.8-5.6 LD Aspherical [IF] Super Ⅱ MACRO (Model 371D) |
2002-2003 | AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical [IF] MACRO (Model A06) |
2003-2004 | SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09) |
2006-2007 | SP AF17-50mm F/2.8 XR Di Ⅱ LD Aspherical [IF] (Model A16) |
2007-2008 | AF18-250mm F/3.5-6.3 Di Ⅱ LD Aspherical [IF] MACRO (Model A18) |
2008-2009 | AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20) |
2009-2010 | AF18-270mm F/3.5-6.3 Di Ⅱ VC LD Aspherical [IF] MACRO (Model B003) |
2010-2011 | SP 70-300mm F/4-5.6 Di VC USD (Model A005) |
2011-2012 | 18-270mm F/3.5-6.3 Di Ⅱ VC PZD (Model B008) |
2012-2013 | SP 24-70mm F/2.8 Di VC USD (Model A007) |
2013-2014 | SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) SP 70-200mm F/2.8 Di VC USD (Model A009) |
2014-2015 | 16-300mm F/3.5-6.3 Di Ⅱ VC PZD MACRO (Model B016) SP 150-600mm F/5-6.3 Di VC USD (Model A011) |
2015-2016 | SP 15-30mm F/2.8 Di VC USD (Model A012) |
2016-2017 | SP 85mm F/1.8 Di VC USD (Model F016) |
2017-2018 | SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022) 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) |
2018-2019 | 28-75mm F/2.8 Di III RXD (Model A036) 70-210mm F/4 Di VC USD (Model A034) |
2019-2020 | 17-28mm F/2.8 Di III RXD (Model A046) 35-150mm F/2.8-4 Di VC OSD (Model A043) |
2020-2021 | 70-180mm F/2.8 Di III VXD (Model A056) 28-200mm F/2.8-5.6 Di III RXD (Model A071) |