2023.04.18
Announcement
TAMRON lenses honored with two prestigious TIPA Awards in 2023
Tamron Co., Ltd.
April 18, 2023, Saitama, Japan - Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the presentation by the Technical Image Press Association (TIPA) of its TIPA Award 2023 to two lenses; 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) for "BEST TELEPHOTO ZOOM LENS" and 20-40mm F/2.8 Di III VXD (Model A062) for "BEST CONTENT CREATOR LENS". TAMRON has been honored with TIPA Awards for ten consecutive years.
BEST TELEPHOTO ZOOM LENS
TAMRON 50-400mm F/4.5-6.3 Di III VC VXD (Model A067)
The Tamron 50-400mm lens is an ideal choice for a wide range of photographic applications, thanks to its close focusing distance of 25cm (9.8 inches) at the 50mm setting. Whether you're shooting sports events, wildlife, or landscapes, this lens is compact and easy to transport, with an overall length of only 183.4mm (7.2 inches). To ensure sharp and stable shots, the lens features a VXD linear focusing mechanism and a vibration compensation system (VC) that helps reduce camera shake in low light or when shooting at slower shutter speeds. This allows you to take advantage of a wider range of shooting opportunities, even in challenging lighting conditions. In addition to its still photography capabilities, the Tamron 50-400mm lens can also be used for movie shooting when combined with the Tamron Lens Utility.
BEST CONTENT CREATOR LENS
TAMRON 20-40mm F/2.8 Di III VXD (Model A062)
The Tamron 20mm F/2.8 lens is a compact and versatile option for mirrorless camera systems, with an ergonomic design that works well with gimbals or camera rigs. It's a great choice for vloggers and content creators, particularly when used with the Tamron Lens Utility software. The lens's wide field of view is ideal for selfies, while the 40mm focal length is well-suited for close-ups and scene-setting. The lens is lightweight and compact, making it ideal for on-the-go photography, including landscapes, travel, street, and family events. It's designed for use with Sony E-mount cameras and features a VXD linear motor focusing mechanism that provides accurate autofocus. It also supports Sony's Fast Hybrid AF and Eye AF functions on select cameras.
| 2014 | BEST EXPERT DSLR LENS; SP 150-600mm F/5-6.3 Di VC USD（Model A011） |
| 2015 | BEST CSC ENTRY LEVEL LENS; 14-150mm F/3.5-5.8 Di III (Model C001) |
| 2016 | BEST DSLR PRIME LENS; SP 35mm F/1.8 Di VC USD (Model F012) BEST ENTRY LEVEL DSLR LENS; 18-200mm F/3.5-6.3 Di II VC (Model B018) |
| 2017 | BEST DSLR TELEPHOTO ZOOM LENS; SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022) |
| 2018 | BEST DSLR TELEPHOTO ZOOM LENS; 70-210mm F/4 Di VC USD (Model A034) BEST DSLR SUPERZOOM LENS; 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) |
| 2019 | BEST MIRRORLESS STANDARD ZOOM LENS; 28-75mm F/2.8 Di III RXD (Model A036) |
| 2020 | BEST DSLR PRIME LENS; SP 35mm F/1.4 Di USD (Model F045) |
| 2021 | BEST STANDARD ZOOM LENS; 17-70mm F/2.8 Di III-A VC RXD (Model B070) BEST TELEPHOTO ZOOM LENS; 70-180mm F/2.8 Di III VXD (Model A056) |
| 2022 | BEST FULL FRAME ULTRA TELEPHOTO ZOOM LENS; 150-500mm F/5-6.7 Di III VC VXD (Model A057) BEST TRAVEL ZOOM LENS; 35-150mm F/2-2.8 Di III VXD (Model A058) |
| 2023 | BEST TELEPHOTO ZOOM LENS; 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) BEST CONTENT CREATOR LENS; 20-40mm F/2.8 Di III VXD (Model A062) |
The TIPA Awards are world-renowned as the most influential photo and imaging product awards in the industry. The Technical Image Press Association (TIPA) has a worldwide membership of photo and imaging magazines from 14 countries across five continents. Once a year the editors of TIPA’s member magazines meet to vote for the best photo and imaging products in each category.
